Culver Songalia

I attended the 3rd Internet and Mobile Marketing summit last August 25-26, 2009 in SMX Convention Center, SM Mall of Asia and the conference was very loaded with information regarding digital marketing.

Some people out there, myself included, have voiced the opinion that social media is just a fad. That it will fade away in a few years like discman and cassette tapes. And I think in some cases, they’re right – not every type of social media will be around in 10 years, not every new website or idea out there will survive, but there is no doubt in my mind that social media like Facebook, YouTube and Twitter have become a cultural phenomenon like nothing we’ve seen in recent history.

The fact that these websites have grown to such gargantuan proportions in such a short time is a true testament to their power as marketing tools. Maybe you’re a doubter too – maybe you don’t want everyone knowing what you’re doing every second of the day…but don’t you want them to know what YOUR BUSINESS is up to? Wouldn’t you kill to have a television commercial that ran all day on the exact channels and shows that your customers watch most? Wouldn’t you like to be able to contact a customer that’s thinking about buying your product by sending a little message to their cell phone while they’re shopping?

Sure, I’ll be the first to admit I’ve doubted some of the options out there (friendster, myspace, for various reasons) – but there is no denying the power of hundreds of millions of subscribers…especially in such a short amount of time.

So take a look at how Facebook, YouTube and Twitter can impact your company. But BE CAREFUL – just as with any other form of media, if you’re not using it right, you may as well not be using it at all. Make sure you’re leveraging social media in the best way possible.

Why digital marketing is more efficient than traditional marketing? Because it has a personal relationship with the consumer. It informs the consumer- educate-connect and make them participate.

Popularity: 33% [?]

Posted by Culver Songalia / Business and IT